GloCo-Motives: Arguing the Case for Globalization
May 2006
Three years ago, we introduced the concept of GloCo—the successful and profitable global company of the future. We offered eight criteria for GloCo and a list of firms that might meet our criteria. The companies we flagged as potential GloCos have collectively outperformed their local equity indices over the past decade.
Meeting our eight criteria is necessary, but probably not sufficient, for the challenging task of becoming GloCo. This is especially true as the opposition to globalization builds strength.
To thrive in a challenging and rapidly changing environment, companies need to focus on building five key relationships: with employees, consumers, local communities, governments and investors.
With each of these groups, GloCo must forcefully argue the case for globalization, showing that it helps the greater good as well as the bottom line. GloCo needs to demonstrate that globalization is likely to yield broad and sustainable benefits, including wider consumer choice, greater opportunity, economic development and more inclusive governance structures. It is in GloCo’s own self-interest to pursue these challenges with vigor.
>> GloCo-Motives: Arguing the Case for Globalization May 2006 [PDF, 278 KB]
>> Getting Globalization Right : Meeting the Challenge of the Century (2003) July 23, 2003 [PDF, 591 KB]
>> The Challenge of the Century: Getting Globalization Right (2003) January 24, 2003 [PDF, 885 KB]
Meeting our eight criteria is necessary, but probably not sufficient, for the challenging task of becoming GloCo. This is especially true as the opposition to globalization builds strength.
To thrive in a challenging and rapidly changing environment, companies need to focus on building five key relationships: with employees, consumers, local communities, governments and investors.
With each of these groups, GloCo must forcefully argue the case for globalization, showing that it helps the greater good as well as the bottom line. GloCo needs to demonstrate that globalization is likely to yield broad and sustainable benefits, including wider consumer choice, greater opportunity, economic development and more inclusive governance structures. It is in GloCo’s own self-interest to pursue these challenges with vigor.
>> GloCo-Motives: Arguing the Case for Globalization May 2006 [PDF, 278 KB]
>> Getting Globalization Right : Meeting the Challenge of the Century (2003) July 23, 2003 [PDF, 591 KB]
>> The Challenge of the Century: Getting Globalization Right (2003) January 24, 2003 [PDF, 885 KB]